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Engage Your Digital Customers! Free Lyris Webinar
We are excited to announce a free Lyris Webinar next Tuesday, Sept. 18, at 2:00pm ET titled Engage Your Digital Customers: Four Strategies that Drive Results. In 2011, over 300 billion emails and 200...
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Making the Case for Behavioral Targeting
Behavioral targeting is when you use past customer behavior to create audience segments with similar attributes in order to send highly relevant and engaging messaging. Behavioral data is considered to...
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Top 5 Must-Reads to Help You Think Smart and Be Creative in Email Marketing
If you are responsible for digital, or specifically email, marketing within your organization and you are seeking a little inspiration, these books are for you. At Lyris, we are constantly learning and...
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